VISION

Our mission is about courageously filling the void of distinguished fashion in the collegiate marketplace. Our styles are continuously appealing to an ever-widening range of consumers. This year’s collection highlights Edden’s commitment to premium textile materials and the visionary trends that set our brand apart. Celebrate the college culture with a sharp eye on class and a unique expression in each of Edden’s pieces. Our reputation is synonymous with distinction. Thus we offer the same to you in the collegiate world.

So, Why Choose Edden?

In almost all campuses, there is a large and still growing larger contingency of students with buying patterns and preferences that are simply not being met in campus bookstores today. Without their products, these students resort to spending their money off-campus. With malls and specialty stores to fill the void, students don’t buy at your store and further reinforce that bookstores are for new semester books and supplies. Frankly, there’s just no reason to visit the bookstore again. Recurring revenue is lost because bookstores repeatedly focus on a student’s needs and pays little attention to their wants.

Luxury Mean Increased Revenue & Prestige

Carrying Edden will provide increased sales because of our trend-setting luxury lifestyle apparel and will also indirectly increase current product groups sales as new students from different demographics are visiting your store. Edden is unique. It is the brand that defines “genuine” in the luxury apparel collegiate markets. It is distinguished by its incomparable attention to quality and sense for today’s fashion presence. It will not “re-route” sales from other apparel groups like Russell® and Champion®, instead prove to be a valuable asset in serving the “genuine” nature of your stores and the products you currently showcase. That means your store, in turn, competes more effectively with major local retailer competitors.

Increase Store Traffic

Edden has a strong grassroots following. When students see their school’s star athletes and popular professors sporting Edden, a “buzz” was inevitably created, and students today always want to get on board. Who doesn’t identify themselves as a star? Repeat loyal buyers are created, and store volume increases with our seasonal releases. Simply put: It makes a star out of your store.

Edden's Marketing Partner Programs Gain Quick Sale Results

You can be the “shop heard around the world” or bookstore at least. Edden partner with your store and

campus on various marketing-based activities and events to “get the word out”, and bring immediate traffic into your store. There are many options but this can be in the form of ad copy to be used in campus newsletters and magazines, complimentary garments distributed to star athletes and select staff members, or even co-sponsored events complete with food and music targeting your new student groups into your store.

Are you ready?

Call Edden today and learn how we can help you achieve the same benefits already being realized by Virginia Tech, North Carolina A&T, Indiana State and numerous other schools. Your customers are waiting. Will you be there for them?

BRAND PROTECTION

Appreciating the Edden Clothing Company is living through our high quality, collegiate-inspired, luxury apparel. Now approaching our eighth year, we’ve dedicated ourselves to designing the highest quality apparel of distinguished excellence. However, as our successes increase so do our counterfeiters.

If you think you have counterfeit Edden Clothing Company, or if you see our gear somewhere other than one of our stores, let us know. You can reach at (561) 712 4171. From anywhere, you can email us, too. Just drop us a note at brandprotection@eddengear.com. We deeply appreciate your help.

LICENSING & CERTIFICATION

EDDEN is committed to the highest standards of business practices and has been a member of the Fair Labor Association since 2004.

EDDEN is an approved licensee for the following agencies:

EDDEN is an approved vendor of the following entities:

• Barnes and Noble Collegiate Division (Vendor #24949)
• Follett Higher Education Collegiate Division
• Palm Beach County School District
• Broward County School District
• Miami-Dade County School District

EDDEN is responsible for maintaining the all Licensing Agreements, obtaining all approvals, labeling and distributing all product, invoicing all accounts, and paying all royalties due.